On YouTube, a single video collects an average of over 7,000 views. The best performing content has exceeded 20,000 views, which is a strong result in the Finnish golf niche.
One video collects an average of 2,300 hours of viewing time, which indicates viewer engagement – the content is not just clicked on, it is watched.
This is not reach media, this is target media.
The content is so strongly golf-focused that only potential golf consumer customers watch it.